THE NITRO LAB

The Brief

How do we stand out and capture attention at the Standard Chartered Marathon race collection village, notoriously known for its busy pathways and sponsored booths, to launch the latest performance shoe from PUMA?

With the PUMA Nitro range, the science is serious. So we decided to lay it all ou, break it down and create the Nitro Lab

The Result

67% increase of visitors at the PUMA pop-up compared to 2022

All-time high sales at the retail booth