The task was to create something eye-catching & innovative for the Scotch Extreme Mount brand. How do we cut through the clutter in a category that often focuses on strength in traditional ways?
We decided to show strength from the perspective of an Art Heist. How difficult would it be to steal something stuck with Scotch Extreme Mount Tape?
Copywriter: Rohit John
Art Directors : Joseph Bong & Helmut
Awards:
Mad Stars 2022: Crystal Award for Print Craft
10 Finalists for various categories- Print, Outdoor, Craft, Art Direction.
We created & shot these ads using real food to help showcase the two types of Scotch Scrub Sponges/
This ad will be translated for Indonesia, Thailand, Taiwan, & Hong Kong. And will be featured in 60+ train stations in each region as OOH ads.
Copywriter: Rohit John
Art Director: Eliza Liaw
Problem
Despite 60 percent less traffic on the roads, more than 40 percent of all fatal car accidents occur at night. How do we shed light on this serious issue, get fleet owners to consider 3M Reflective Tapes, and help save lives?
Objective
Highlight the importance of using reflective tapes at night and encourage fleet owners to use 3M Reflective Tapes.
Solution
We told the true story of a truck driver who was jailed, for a fatal accident that occurred while driving at night. Through the eyes of a fleet owner, we were able to showcase the consequences on the business and the truck driver.
But in our story, 3M gives the driver a second life. By installing 3M Reflective Tapes he is able to come back to work, after serving his time, and the fleet owner can be assured of everyone’s safety.
The campaign generated quite the interest from fleet owners, but surprisingly, what was more impressive was the interest that came from the drivers themselves.
300%
Increase in 3M solutions’ inquiries.
1400+
Leads generated
20%
Conversion into immediate sales
Copywriter: Rohit John
Creative Director & Art Director: Helmut Mathijis
To commemorate the 200th year since the identification of Parkinson's, Instagram along with the Michael J. Fox Foundation for Parkinson's sparks a new movement amongst millennials using the most used social platform for Parkinson's awareness.
Awards :
Summit Creative Leader Award 2018
Featured on :
DesignTaxi | Business Punk | Ads of the World | Hello You Creatives | Creapills | Coloribus | Advertolog | Ads of Brands | Adeevee | 20Something | Provoke Online | Pepsnews | UrbanPlayer | Ramdam | JC-Verbanck | Webstart | Danstapub |
Copywriters : Rohit John
Art Director : Adithya Venugopal
